Month: April 2009

CRM Email Marketing Add-ons..from a designer’s eyes

There are a lot of email marketing tools out there, so be sure you have your list of requirements ready before you try to research.

In this case, I was looking for a third-party add-on for Microsoft Dynamic CRM 4.0 so we could send HTML emails (remember, I’m thinking from a designer perspective)

My email marketing criteria:

  • Fully interated with CRM (so it “looks” like it’s part of the CRM)
  • WYSIWYG editor and template builder (Think of it like the text formatting toolbar in you email, like Hotmail or Gmail)
  • Image/asset library (A place to view and store your images)

If you’re in a similar situation as myself, here are some of my finds:

Exact Target
www.exacttarget.com

  • YES Integrates fully with CRM
  • YES WYSIWYG editor & template builder
  • YES image/asset library

c360
www.c360.com

  • YES Integrates fully with CRM
  • NO WYSIWYG editor & template builder BUT you can upload your own HTML templates, so if you have a web designer to create templates, then this could work for you.
  • YES image/asset library

Eloqua
www.eloqua.com

  • pricing structure is geared towards companies with large marketing lists, so it didn’t turn out to be the best solution for us.
  • YES Integrates fully with CRM
  • YES WYSIWYG editor & template builder
  • YES image/asset library

Vtrenz
www.vtrenz.com

  • pricing structure is geared towards companies with large marketing lists, so it didn’t turn out to be the best solution for us.
  • YES Integrates fully with CRM
  • YES WYSIWYG editor & template builder
  • YES image/asset library

I’m sure there are more out there, feel free to add a comment if you think I’ve missed something.