Tools: Business
Websites and Hosting
- Website Domain and Hosting: When you’re starting a website from scratch, you’ll need to set up your domain (i.e. www.mywebsite.com) and hosting (where all the images, text, and data is stored). A company like SiteGround can help you with both your domain and hosting.
Building a Website
- Shopify – Online Store: If you’re selling a product, take a look at Shopify as an e-commerce solution for building your online store. You can use your existing domain (ie. www.mywebsite.com) and Shopify has all the tools to set up your product pages, payments, and shipping options. They can also handle your domain and hosting if you’d like it all in one place.
- WordPress.org: To build a basic website, I typically direct people to use WordPress, a free, open-source platform. If you’ve set up your domain and hosting with SiteGround, look for the option in your control panel to install WordPress. If you already have a domain and hosting with another provider, install WordPress, then look for a theme with templates that fit your brand. See my next bullets for theme ideas.
- Divi – WordPress Theme: After you’ve installed WordPress, you’ll need a template or theme. Divi from Elegant Themes is very robust and has a visual builder. Follow their instructions for installation.
- Make – WordPress Theme: Make from the Theme Foundry is another useful theme that has a basic free option if you’re just starting out. Follow their instructions for installation.
- Squarespace: If you don’t feel up to the task of building a website with WordPress, Squarespace can handle your hosting and has easy-to-use templates.
- Wix: Free, basic websites; great if you’re just starting out.
Email Marketing
- Mailchimp: Email marketing (FREE for up to 2,000 subscribers)
Invoicing and Accounting
- Freshbooks: Online invoicing, time-tracking, and expense tracking.