There are a lot of email marketing tools out there, so be sure you have your list of requirements ready before you try to research.
In this case, I was looking for a third-party add-on for Microsoft Dynamic CRM 4.0 so we could send HTML emails (remember, I’m thinking from a designer perspective)
My email marketing criteria:
- Fully interated with CRM (so it “looks” like it’s part of the CRM)
- WYSIWYG editor and template builder (Think of it like the text formatting toolbar in you email, like Hotmail or Gmail)
- Image/asset library (A place to view and store your images)
If you’re in a similar situation as myself, here are some of my finds:
Exact Target
www.exacttarget.com
- YES Integrates fully with CRM
- YES WYSIWYG editor & template builder
- YES image/asset library
c360
www.c360.com
- YES Integrates fully with CRM
- NO WYSIWYG editor & template builder BUT you can upload your own HTML templates, so if you have a web designer to create templates, then this could work for you.
- YES image/asset library
Eloqua
www.eloqua.com
- pricing structure is geared towards companies with large marketing lists, so it didn’t turn out to be the best solution for us.
- YES Integrates fully with CRM
- YES WYSIWYG editor & template builder
- YES image/asset library
Vtrenz
www.vtrenz.com
- pricing structure is geared towards companies with large marketing lists, so it didn’t turn out to be the best solution for us.
- YES Integrates fully with CRM
- YES WYSIWYG editor & template builder
- YES image/asset library
I’m sure there are more out there, feel free to add a comment if you think I’ve missed something.